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The Language of Organizational Styling

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SKU
9781107054806
SKU 9781107054806
Wydawnictwo Cambridge University Press
Autor Lionel Wee
Data Wydania 2015
Oprawa Twarda
Ilość stron 212
Format 152 x 229
Nasza cena 302,39 zł Normalna cena 378,00 zł
Produkt w magazynie Wysyłamy w ciągu 24h
The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.
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SKU 9781107054806
Wydawnictwo Cambridge University Press
Autor Lionel Wee
Data Wydania 2015
Oprawa Twarda
Ilość stron 212
Format 152 x 229
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