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Understanding Abstract Concepts across Modes in Multimodal Discourse : A Cognitive Linguistic Approach

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SKU
9780367244828
SKU 9780367244828
Autor Elzbieta Gorska
Data Wydania 2019
Oprawa Twarda
Ilość stron 116
Nasza cena 231,19 zł Normalna cena 289,00 zł
Produkt w magazynie Wysyłamy w ciągu 24h
This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.
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SKU 9780367244828
Autor Elzbieta Gorska
Data Wydania 2019
Oprawa Twarda
Ilość stron 116
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