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Introduction to Strategic Public Relations

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SKU
9781506358031
SKU 9781506358031
Autor Janis Teruggi Page, Lawrence J. Parnell
Data Wydania 2018
Oprawa Miękka
Ilość stron 496
Format 203 x 254
357,00 zł
How can public relations play a more active role in the betterment of society?

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.
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SKU 9781506358031
Autor Janis Teruggi Page, Lawrence J. Parnell
Data Wydania 2018
Oprawa Miękka
Ilość stron 496
Format 203 x 254
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